Integrated Marketing Communication: A balanced approach - Image 1

£65.28

Oxford University Press Integrated Marketing Communication: A balanced approach

Name: Integrated Marketing Communication: A balanced approach
Brand: Oxford University Press
Price: 65.13 GBP
Availability: InStock

Communication & Presentation

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Description

Integrated Marketing Communication introduces students to the principles and practice of integrated marketing communication (IMC). Written by an Australasian author team with an international focus, the text takes a balanced theoretical approach that acknowledges both salience and persuasion (strong & weak) theories of advertising, recognising advertising as an activity that aims to change attitudes and reinforce behaviour. Supported by case studies, weblinks and revision questions to assist with student understanding and encourage critical reflection, Integrated Marketing Communication critically examines the major theories of marketing communication and provides students with examples of the practical implications of these theories.

Product Specifications

Brand: Oxford University Press
Format: paperback
ASIN: 0195596714
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Communication & Presentation
Domain: Amazon UK
Release Date: 16 June 2019
Listed Since: 24 January 2019

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Oxford University Press Integrated Marketing Communication: A balanced approach

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