Integrated Marketing Communication: Creative Strategy from Idea to Implementation - Image 1

£75.00

Rowman & Littlefield Publishers Integrated Marketing Communication: Creative Strategy from Idea to Implementation

Name: Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Brand: Rowman & Littlefield Publishers
Price: 75.0 GBP
Availability: InStock

E-business

Price data last checked 102 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£75 today · cheaper than every other day in the last 6 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 86 days • 86 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 86 days • 1 price levels

Days at Price

Price Analysis

Most common price: £75 (86 days, 100.0%)

Price range: £75 - £75

Price levels: 1 different prices over 86 days

Description

Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. It also details changes in traditional advertising and marketing principles. Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion. Several new chapters address the latest additions to the mix: Internet, social, mobile, and alternative media, plus guerrilla marketing. The text builds students’ skills in developing a creative idea, employing the correct message, and placing it appropriately―and will continue to serve as a handy reference to using the most effective communications approaches throughout their careers.

Product Specifications

Brand: Rowman & Littlefield Publishers
Format: Hardcover
ASIN: 1442221216
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 10 July 2014
Listed Since: 26 February 2014

Barcode

No barcode data available

Rowman & Littlefield Publishers Integrated Marketing Communication: Creative Strategy from Idea to Implementation

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Integrated Marketing Communication: Creative Strategy from Idea to Implementation

Routledge Integrated Advertising, Promotion, and Marketing Book

Integrated Marketing Communications: A Global Brand-Driven Approach

Strategic Integrated Marketing Communications

Principles of Integrated Marketing Communications: An Evidence-based Approach

The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace

The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace

Integrated Marketing Communication: Advertising and Promotion in a Digital World

Marketing Communication: New Approaches, Technologies, and Styles

Advertising and Promotion ISE

Marketing Communications Management: Concepts and Theories, Cases and Practices

Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

Advertising, Promotion, and other aspects of Integrated Marketing Communications (Mindtap Course List)

Strategic Marketing Management: Planning, implementation and control

Integrated Marketing Communications : A Primer

Successful Marketing Communications: A practical guide to planning and implementation

Internal Marketing: Tools and concepts for customer-focused management (Chartered Institute of Marketing (Paperback))

Integrated Digital Marketing in Practice

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)

The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model (SpringerBriefs in Business)

Marketing Communications: Principles and Practice

Marketing Communications

Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications, Global Edition