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£75.17
Cambridge University Press Cambridge Principles of Integrated Marketing Communications Book
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£75 today · all-time low £75 (Jul 2026) · usually £78
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Last 91 days · 91 data points
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Price distribution over 91 days • 6 price levels
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Most common price: £80 (38 days, 41.8%)
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Description
Key Features
Provides a comprehensive foundation in integrated marketing communications (IMC) principles and practices.
Examines both traditional and digital channels used by professionals to build effective campaigns.
Uses an evidence-based approach to address modern marketing challenges in the digital age.
Includes case studies in every chapter to help apply theoretical concepts to real-world scenarios.
Offers guidance on creating wide-reaching campaigns adapted for specific organizational aims.
Product Specifications
- Format
- paperback
- ASIN
- 1108703119
- Domain
- Amazon UK
- Release Date
- 01 July 2021
- Listed Since
- 04 June 2020
Barcode
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