Integrated Communication: Persuasive Voices - Marketing Strategy - Image 1

£133.99

Psychology Press Integrated Communication: Persuasive Voices - Marketing Strategy

Name: Integrated Communication: Persuasive Voices - Marketing Strategy
Brand: Psychology Press
Price: 133.99 GBP
Availability: InStock

Call Centre Management

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Description

Building brands through integrated marketing is an approach used by top-level marketing strategists worldwide. This volume, drawn from papers presented at the eleventh annual Advertising and Consumer Psychology Conference in Chicago, brings together researchers and professionals focused on integrating persuasive marketing tools. Rather than offering only case studies, this book examines how integrated communication actually works to achieve optimal effects on diverse product audiences. Discover the research-backed strategies behind successful brand building and learn how to coordinate your marketing efforts across multiple channels for maximum impact. Ideal for marketing professionals, strategists, and business leaders seeking to understand the psychology behind effective integrated campaigns and consumer persuasion techniques.

Key Features

This Psychology Press book draws from the eleventh annual Advertising and Consumer Psychology Conference, bringing together leading researchers and industry professionals on integrated marketing strategy.

The volume goes beyond typical case studies to explore the actual mechanisms of how integrated communication achieves optimal effects on target audiences.

Researchers and marketing professionals contribute insights on integrating various persuasive tools used by top-level marketing strategists across different channels.

The book addresses consumer psychology principles essential for building brands and coordinating marketing messages to reach diverse product audiences effectively.

Learn how integrated marketing communication works in practice from both academic research and professional expertise presented at the Chicago conference.

Product Specifications

Brand: Psychology Press
Format: hardcover
ASIN: 0805813918
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 01 January 1996
Listed Since: 16 February 2007

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Psychology Press Integrated Communication: Persuasive Voices - Marketing Strategy

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