£128.97

Psychology Press - Integrated Communication Book

Name: Psychology Press - Integrated Communication Book
Brand: Psychology Press
Price: 128.97 GBP
Availability: InStock

Call Centre Management

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Description

Master the art of building brands through the lens of top-level marketing strategy. This volume, published by Psychology Press, presents a collection of research papers from the eleventh annual Advertising and Consumer Psychology Conference held in Chicago. It brings together a unique group of researchers and professionals dedicated to the study of integrated marketing tools. Instead of focusing solely on basic case studies, this book examines the mechanics of how integrated communication functions to achieve the best possible effects on diverse product audiences. It is a specialized resource for those looking to understand the synergy of persuasive voices within the field of advertising and consumer psychology. Whether you are studying marketing management or professional consumer behavior, this text provides a deep look at how various persuasive tools work together to reach target markets effectively.

Key Features

Expert research from the eleventh annual Advertising and Consumer Psychology Conference held in Chicago.

A collection of insights from both professional practitioners and academic researchers in the field.

Analysis of how integrated communication achieves optimal effects on various product audiences.

Explores the synergy of persuasive tools used in modern marketing and advertising strategies.

Moves beyond simple case studies to examine the actual mechanics of integrated marketing communication.

Product Specifications

Brand: Psychology Press
Format: hardcover
ASIN: 0805813918
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 01 January 1996
Listed Since: 16 February 2007

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Psychology Press - Integrated Communication Book

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