Innovative Perspectives on Corporate Communication in the Global World - Image 1

£233.35

IGI Global Innovative Perspectives on Corporate Communication in the Global World

Name: Innovative Perspectives on Corporate Communication in the Global World
Brand: IGI Global
Price: 233.35 GBP
Availability: InStock

International

This is the most expensive it has ever been. Walk away.

£233 today · previous high £233 · all-time low £199

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 66 days · 66 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 66 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £199 (65 days, 98.5%)

Price range: £199 - £233

Price levels: 2 different prices over 66 days

Description

Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1799867994
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 23 April 2021
Listed Since: 19 March 2021

Barcode

No barcode data available

IGI Global Innovative Perspectives on Corporate Communication in the Global World

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Innovative Perspectives on Corporate Communication in the Global World

The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership, 2nd Edition: 11 ... Association of Business Communicators)

Routledge Contemporary Perspectives on Corporate Marketing

Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century (Routledge Interpretive Marketing Research)

Strategic Corporate Communication in the Digital Age

Positive Communication for Leaders: Proven Strategies for Inspiring Unity and Effecting Change

Corporate Communication: Critical Business Asset for Strategic Global Change

Corporate Communications: Convention, Complexity and Critique

The Fundamentals of Corporate Communications

Effectiveness of Social Media Communication: An Empirical Analysis of Key Performance Drivers

Communicating Across Cultures at Work

New Directions in Interpersonal Communication Research

Multilingual Digital Marketing: Become The Market Leader

Mastering Corporate Communication: A Modern Guidebook for Future-fit Strategies, Tools and Skills (Future of Business and Finance)

Business Communications: A Cultural and Strategic Approach

Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets (Routledge Communication Series)

Innovative Internal Communication: How creativity, curiosity and technology can create lasting impact

The Language Factor in International Business: New Perspectives on Research, Teaching and Practice: 151 (Linguistic Insights: Studies in Language and Communication)

1001 Business Tips: No matter what challenges you face on your entrepreneurial journey, 1001 Business Tips is your lifeline. Let 1001 Business Tips ... destination of prosperity and achievement!

Business Management and Communication Perspectives in Industry 4.0 (Advances in Logistics, Operations, and Management Science)

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition

Communication for Professionals: A Guide to Writing and Speaking Well

Corporate Identity als ganzheitliche Strategie (DUV Wirtschaftswissenschaft)

The Handbook of Public Sector Communication (Handbooks in Communication and Media)