£75.60

Cambridge University Press Principles of Integrated Marketing Communications: An Evidence-based Approach

Price data last checked 83 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

About as cheap as it gets. The only time it was cheaper was 3 months ago.

£76 today · all-time low £75 (Mar 2026) · usually the usual

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 8 days • 8 data points (No recent data available)

Historical
Generating forecast...
£76.19 £75.12 £75.36 £75.59 £75.82 £76.05 £76.29 11 March 2026 12 March 2026 14 March 2026 16 March 2026 18 March 2026

Price Distribution

Price distribution over 8 days • 2 price levels

Days at Price
Current Price
3 days · current 5 days · current 0 1 3 4 5 £75 £76 Days at Price

Price Analysis

Most common price: £76 (5 days, 62.5%)

Price range: £75 - £76

Price levels: 2 different prices over 8 days

Description

Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations. This edition has been thoroughly revised and each chapter includes: case studies of significant and award-winning campaigns from both Australian and international brands that illustrate the application of explored concepts; discussion and case study questions that enable readers to critically evaluate concepts and campaigns; a managerial application section that illustrates how concepts can be applied effectively in a real situation; a 'further thinking' section that expands knowledge of advanced concepts and challenges readers to think more broadly about IMC.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 July 2021
Listed Since
04 June 2020

Barcode

No barcode data available

Similar Products You Might Like

Strategic Integrated Marketing Communications
97% match

Strategic Integrated Marketing Communications

Routledge

£40.99 20 Feb 2026
Routledge Integrated Advertising, Promotion, and Marketing Book
97% match

Routledge Integrated Advertising, Promotion, and Marketing Book

Routledge

£133.30 12 Apr 2026
The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace
97% match

The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace

Routledge

£136.27 09 Mar 2026
The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace
97% match

The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace

Routledge

£55.65 11 Apr 2026
Integrated Marketing Communications: A Global Brand-Driven Approach
97% match

Integrated Marketing Communications: A Global Brand-Driven Approach

MACMILLAN

£45.37 21 Apr 2026
Advertising, Promotion, and other aspects of Integrated Marketing Communications (Mindtap Course List)
97% match

Advertising, Promotion, and other aspects of Integrated Marketing Communications (Mindtap Course List)

Cengage Learning

£32.03 09 Dec 2025
Integrated Marketing Communication: Creative Strategy from Idea to Implementation
97% match

Integrated Marketing Communication: Creative Strategy from Idea to Implementation

Rowman & Littlefield Publishers

£45.00 25 Feb 2026
Integrated Advertising, Promotion, and Marketing Communications, Global Edition
97% match

Integrated Advertising, Promotion, and Marketing Communications, Global Edition

PEARSON EDUCATION

£62.07 11 Jan 2026
Integrated Marketing Communications : A Primer
96% match

Integrated Marketing Communications : A Primer

Routledge

£52.22 02 Apr 2026
Integrated Marketing Communication: Creative Strategy from Idea to Implementation
96% match

Integrated Marketing Communication: Creative Strategy from Idea to Implementation

Rowman & Littlefield Publishers

£75.00 27 Feb 2026
Integrated Marketing Communication: Advertising and Promotion in a Digital World
96% match

Integrated Marketing Communication: Advertising and Promotion in a Digital World

Routledge

£60.71 07 Mar 2026
Integrated Digital Marketing in Practice
96% match

Integrated Digital Marketing in Practice

Cambridge University Press

£103.10 17 Feb 2026
A Primer for Integrated Marketing Communications
96% match

A Primer for Integrated Marketing Communications

Routledge

£191.31 09 Dec 2025
Marketing Communications Management: Concepts and Theories, Cases and Practices
96% match

Marketing Communications Management: Concepts and Theories, Cases and Practices

Routledge

£66.23 20 Feb 2026
Marketing Communications
96% match

Marketing Communications

Routledge

£133.92 06 Feb 2026
The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model (SpringerBriefs in Business)
96% match

The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model (SpringerBriefs in Business)

Springer

£39.90 14 Jan 2026
Marketing Communications
96% match

Marketing Communications

Routledge

£16.00 15 Feb 2026
Advertising and Promotion ISE
96% match

Advertising and Promotion ISE

£54.64 06 Jan 2026
Marketing Communications: Principles and Practice
96% match

Marketing Communications: Principles and Practice

Cengage Learning EMEA

£98.99 09 Mar 2026
Internet Marketing Intelligence
96% match

Internet Marketing Intelligence

McGraw-Hill Education

£71.99 08 Mar 2026
Marketing Communication: New Approaches, Technologies, and Styles
95% match

Marketing Communication: New Approaches, Technologies, and Styles

Oxford University Press

£54.00 15 Apr 2026
Strategic Marketing Management: Planning, implementation and control
95% match

Strategic Marketing Management: Planning, implementation and control

Routledge

£45.68 31 Jan 2026
Advertising Media Planning: A Brand Management Approach
95% match

Advertising Media Planning: A Brand Management Approach

Routledge

£49.99 22 Feb 2026
Marketing Communications
95% match

Marketing Communications

£47.83 12 Jan 2026