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imusti Principles and Practice of Marketing

Name: Principles and Practice of Marketing
Brand: imusti

Management Science

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The fully updated eighth edition of Principles and Practice of Marketingcontinues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context and latest developments taking place within marketing. A stimulating range of new resources and real world examples help to bring marketing to life. Find out: · How the bandwagon effect has contributed to the success of online group buying · How IKEA delivers sustainable cotton and timber products to millions of customers · How social marketing is combatting an obesity crisis · How the relaunch of Netto became a case of fighter branding · How crowdsourcing is evolving advertising · How Abercrombie & Fitch’s store environment could be heading it into the dark Key Features: · A brand new chapter on Relationship Marketing · Newly updated structure to focus on the importance of Customer Value · Fully updated to cover the latest technologies and digital developments · New Marketing in Action boxes and Mini Cases focusing on European and Global companies including Spotify, Rovio, Decathlon, Zara and Amazon · 44 new and updated end-of-chapter cases provide insights from across a range of businesses; from high street fashion stores and supermarkets (H&M, The Co-operative) and Airlines and services (EasyJet, Pret A Manger), to digital companies (ASOS, Google) and the music and film industries (Apple, Disney). · Fully updated and streamlined pedagogy including refocused recommended readings at the end of each chapter, allowing you to expand your knowledge · New AdInsight boxes including active QR codes to keep you up-to-date with the latest marketing campaigns and examples

Product Specifications

Brand: imusti
Format: paperback
ASIN: 0077174143
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 01 March 2016
Listed Since: 19 July 2015

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imusti Principles and Practice of Marketing

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