£39.11

imusti Principles and Practice of Marketing

Price data last checked 147 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

This is the usual price. Wait for it to drop, or tell us your number.

£39 today · usual range £0–£0 · best ever £8

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 584 days • 584 data points (No recent data available)

Historical
Generating forecast...
£56.99 £2.75 £14.58 £26.42 £38.25 £50.09 £61.92 09 June 2024 01 November 2024 27 March 2025 20 August 2025 13 January 2026

Price Distribution

Price distribution over 584 days • 5 price ranges

Days at Price
Current Price
308 days 86 days 65 days 78 days · current 47 days 0 77 154 231 308 £7.68-18 £18-27 £27-37 £37-47 £47-57 Days at Price

Price Analysis

Most common range: £7.68-18 (308 days, 52.7%)

Price range: £7.68 - £57

Price levels: 5 price ranges over 584 days

Description

The fully updated eighth edition of Principles and Practice of Marketingcontinues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context and latest developments taking place within marketing. A stimulating range of new resources and real world examples help to bring marketing to life. Find out: · How the bandwagon effect has contributed to the success of online group buying · How IKEA delivers sustainable cotton and timber products to millions of customers · How social marketing is combatting an obesity crisis · How the relaunch of Netto became a case of fighter branding · How crowdsourcing is evolving advertising · How Abercrombie & Fitch’s store environment could be heading it into the dark Key Features: · A brand new chapter on Relationship Marketing · Newly updated structure to focus on the importance of Customer Value · Fully updated to cover the latest technologies and digital developments · New Marketing in Action boxes and Mini Cases focusing on European and Global companies including Spotify, Rovio, Decathlon, Zara and Amazon · 44 new and updated end-of-chapter cases provide insights from across a range of businesses; from high street fashion stores and supermarkets (H&M, The Co-operative) and Airlines and services (EasyJet, Pret A Manger), to digital companies (ASOS, Google) and the music and film industries (Apple, Disney). · Fully updated and streamlined pedagogy including refocused recommended readings at the end of each chapter, allowing you to expand your knowledge · New AdInsight boxes including active QR codes to keep you up-to-date with the latest marketing campaigns and examples

Product Specifications

Brand
imusti
Format
paperback
Domain
Amazon UK
Release Date
01 March 2016
Listed Since
19 July 2015

Barcode

No barcode data available

Similar Products You Might Like

Marketing Strategy: Based on First Principles and Data Analytics
97% match

Marketing Strategy: Based on First Principles and Data Analytics

Springer

£48.91 30 Jan 2026
Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition
97% match

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition

£69.59 08 Mar 2026
Business to Business Marketing: Relationships, Networks, and Strategies
97% match

Business to Business Marketing: Relationships, Networks, and Strategies

Oxford University Press

£47.99 26 Feb 2026
Foundations of Marketing, 7e
97% match

Foundations of Marketing, 7e

£48.83 24 Jan 2026
Marketing
97% match

Marketing

Oxford University Press

£19.05 07 Jan 2026
Foundations of Marketing, 6e
97% match

Foundations of Marketing, 6e

McGraw-Hill Education

£8.00 12 Jan 2026
FUNDAMENTALS OF MARKETING
97% match

FUNDAMENTALS OF MARKETING

Oxford University Press

£18.50 14 Jan 2026
Essentials of Marketing
97% match

Essentials of Marketing

PEARSON EDUCATION

£50.78 17 Mar 2026
Advances in Advertising Research (Vol. XI): Designing and Communicating Experience (European Advertising Academy)
97% match

Advances in Advertising Research (Vol. XI): Designing and Communicating Experience (European Advertising Academy)

Springer

£97.00 24 Feb 2026
Handbook of Marketing
97% match

Handbook of Marketing

Sage Publications

£125.07 13 Jan 2026
Marketing Management: Text and Cases
97% match

Marketing Management: Text and Cases

Routledge

£65.84 23 Feb 2026
Marketing: An Introduction, European Edition
97% match

Marketing: An Introduction, European Edition

PEARSON EDUCATION

£61.48 20 Jan 2026
Routledge Marketing Management: Text and Cases Textbook
97% match

Routledge Marketing Management: Text and Cases Textbook

Routledge

£128.72 17 Apr 2026
Essentials of Modern Marketing: Inaugural Pakistan Edition
96% match

Essentials of Modern Marketing: Inaugural Pakistan Edition

£40.56 15 Apr 2026
International Marketing ISE
96% match

International Marketing ISE

McGraw-Hill Education

£52.43 12 Jan 2026
Marketing Skills in Practice: Developing a Successful Marketing Career
96% match

Marketing Skills in Practice: Developing a Successful Marketing Career

Routledge

£16.67 23 Feb 2026
Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)
96% match

Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)

Gabler Verlag

£64.91 23 Feb 2026
Digital Marketing: Analyzing its Transversal Impact
96% match

Digital Marketing: Analyzing its Transversal Impact

CRC Press

£102.13 28 Feb 2026
The Practical Marketing Workbook: Over 250 exercises for teaching marketing Ideal for flipped classrooms
96% match

The Practical Marketing Workbook: Over 250 exercises for teaching marketing Ideal for flipped classrooms

£40.14 30 Mar 2026
Fundamentals of Marketing
96% match

Fundamentals of Marketing

Oxford University Press

£49.99 21 Feb 2026
Marketing Management, Global Edition
96% match

Marketing Management, Global Edition

PEARSON EDUCATION

£59.28 17 Mar 2026
Essentials Of Modern Marketing: Italy Edition
96% match

Essentials Of Modern Marketing: Italy Edition

£50.74 12 Apr 2026
Multi Pack: Consumer Behavior and Managerial Decision Making:(International Edition) with Marketing Communications:A European Perspective
96% match

Multi Pack: Consumer Behavior and Managerial Decision Making:(International Edition) with Marketing Communications:A European Perspective

£78.99 24 Feb 2026
Marketing Research, European Edition:An Applied Approach with Global Marketing
96% match

Marketing Research, European Edition:An Applied Approach with Global Marketing

£56.99 24 Feb 2026