£42.90

PEARSON EDUCATION Pearson Marketing Management Global Edition - 16th Edition

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£61.90 £41.00 £45.56 £50.12 £54.68 £59.24 £63.80 25 April 2026 17 May 2026 09 June 2026 01 July 2026 24 July 2026

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16 days · current 29 days 28 days 1 day 17 days 0 7 15 22 29 £43-47 £47-51 £51-54 £54-58 £58-62 Days at Price

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Price range: £43 - £62

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Description

Develop a professional mindset with the gold-standard text for modern business. Marketing Management, 16th edition by Kotler, Keller, and Chernev, provides an extensive analysis of current theories and practices within the global marketing environment. This landmark text is designed to help you think like a professional marketer by focusing on the real-world roles, issues, and decisions that managers face every day. Whether you are an undergraduate student or a graduate pursuing a career in the field, this book connects marketing decisions to company needs and objectives. The reader-friendly content makes complex concepts easy to grasp, ensuring you are prepared for the challenges of the industry. This global edition is an essential resource for anyone looking to master the fundamentals and advanced strategies of marketing management.

Key Features

Comprehensive analysis of the latest marketing theories and practices in the current global environment.

Designed for both undergraduate and graduate students seeking professional careers in marketing.

Focuses on the practical decision-making process that managers face in real business settings.

Connects marketing roles and issues directly to specific company needs and organizational objectives.

Features a reader-friendly writing style to help students master complex marketing concepts easily.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
24 November 2021
Listed Since
06 December 2021

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