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£42.90
PEARSON EDUCATION Pearson Marketing Management Global Edition - 16th Edition
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Description
Key Features
Comprehensive analysis of the latest marketing theories and practices in the current global environment.
Designed for both undergraduate and graduate students seeking professional careers in marketing.
Focuses on the practical decision-making process that managers face in real business settings.
Connects marketing roles and issues directly to specific company needs and organizational objectives.
Features a reader-friendly writing style to help students master complex marketing concepts easily.
Product Specifications
- Brand
- PEARSON EDUCATION
- Format
- paperback
- ASIN
- 1292404817
- Domain
- Amazon UK
- Release Date
- 24 November 2021
- Listed Since
- 06 December 2021
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