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Routledge Innovative Marketing Communications: Strategies for the Events Industry (Events Management)

Name: Innovative Marketing Communications: Strategies for the Events Industry (Events Management)
Brand: Routledge
Price: 184.58 GBP
Availability: InStock

Public Relations

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Description

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138129720
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 29 September 2015
Listed Since: 03 November 2015

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