Routledge - The Value of Events (Event Research Series Book)

The Value of Events offers a deep look into a specialized area of event research. As part of the Routledge Advances in Event Research Series, this book fills a gap in existing literature by focusing on value creation and measurement. While many studies focus on impact assessment or program evaluation, this text provides a comprehensive look at how value is actually generated. Readers can explore various perspectives, including tourism, event management, corporate marketing, and customer satisfaction. The book addresses important discourses that often go overlooked, such as the justification for government intervention and the complex relationship between costs and benefits for host cities. It is an essential resource for those looking to move beyond simple evaluation and understand the true mechanisms of value within the events industry.