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£136.16
Routledge - The Value of Events (Event Research Series Book)
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Description
Key Features
Focuses on value creation and measurement rather than just impact assessment or program evaluation.
Covers diverse industry perspectives including tourism, event management, and corporate marketing.
Explores the relationship between customer satisfaction and event value.
Addresses complex topics like the justification of government intervention in events.
Examines the costs and benefits associated with hosting major events.
Part of the professional Routledge Advances in Event Research Series.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138678414
- Domain
- Amazon UK
- Release Date
- 09 May 2017
- Listed Since
- 03 September 2016
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