£151.23

Routledge The Value of Events - Event Research Series Book

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£151.23 £135.37 £138.83 £142.29 £145.75 £149.21 £152.67 09 July 2026 12 July 2026 15 July 2026 18 July 2026 21 July 2026

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Description

The Value of Events by Routledge provides a comprehensive look at the essential topics of value creation and measurement within the event industry. As part of the Routledge Advances in Event Research Series, this book fills a significant gap in existing literature by moving beyond standard impact assessment and programme evaluation. While many studies focus on specific areas like tourism, corporate marketing, or customer satisfaction, this text explores broader discourses. It addresses critical subjects such as the justification for governmental intervention and the complex balance of costs and benefits for host cities. This resource is designed for those seeking a deeper understanding of how value is constructed and measured across various event sectors.

Key Features

This book is a part of the Routledge Advances in Event Research Series for academic study.

The text focuses on value creation and measurement instead of just impact assessment.

It covers diverse perspectives including tourism, event management, and corporate marketing.

The content examines the costs and benefits associated with hosting events.

It provides analysis on the justification of governmental intervention in the event sector.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
09 May 2017
Listed Since
03 September 2016

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