Events Marketing Management: A consumer perspective (War and International Politics in South Asia) - Image 1

£147.20

Routledge Events Marketing Management: A consumer perspective (War and International Politics in South Asia)

Name: Events Marketing Management: A consumer perspective (War and International Politics in South Asia)
Brand: Routledge
Price: 147.2 GBP
Availability: InStock

Biography

It has never been this cheap. We have no record of a lower price.

£147 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 34 days • 34 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 34 days • 1 price levels

Days at Price

Price Analysis

Most common price: £147 (34 days, 100.0%)

Price range: £147 - £147

Price levels: 1 different prices over 34 days

Description

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0415533570
Category: Books > Subjects > Biography
Domain: Amazon UK
Release Date: 06 September 2016
Listed Since: 09 February 2012

Barcode

No barcode data available

Routledge Events Marketing Management: A consumer perspective (War and International Politics in South Asia)

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Events Marketing Management: A consumer perspective (War and International Politics in South Asia)

Promoting and Marketing Events: Theory and Practice

Promoting and Marketing Events: Theory and Practice

International Event Management: Bridging the Gap Between Theory and Practice (Maketing and Operations Management Research)

A Practical Guide to Event Promotion

A Practical Guide to Event Promotion

Event Studies: Theory and Management for Planned Events (Events Management)

Event Studies: Theory, Research and Policy for Planned Events (Events Management)

Routledge Event Studies: Theory and Management for Events

Events and The Social Sciences

Event Management (Critical Perspectives on Business and Management)

Events and The Social Sciences

Innovative Marketing Communications: Strategies for the Events Industry (Events Management)

Events Management: An Introduction

Events Management: An Introduction

Event Sponsorship

Innovative Marketing Communications: Strategies for the Events Industry (Events Management)

Event Evaluation:: Theory and methods for event management and tourism (Events Management Theory and Methods)

Routledge - Doing Events Research: From Theory to Practice

Crowd Management: Risk, security and health (Events Management Theory and Methods)

Events Management: An International Approach

Event Project Management: Principles, technology and innovation (Events Management Theory and Methods)

Event Sponsorship

Events Management: Principles and Practice