Events Marketing Management: A consumer perspective (War and International Politics in South Asia) - Image 1

£46.45

Routledge Events Marketing Management: A consumer perspective (War and International Politics in South Asia)

Name: Events Marketing Management: A consumer perspective (War and International Politics in South Asia)
Brand: Routledge
Price: 44.99 GBP
Availability: InStock

Management Science

Price History & Forecast

Last 21 days • 21 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 21 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £45 (17 days, 81.0%)

Price range: £45 - £46

Price levels: 2 different prices over 21 days

Description

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.

Product Specifications

Brand: Routledge
Format: Paperback
ASIN: 0415533589
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 06 September 2016
Listed Since: 09 February 2012

Barcode

No barcode data available

Routledge Events Marketing Management: A consumer perspective (War and International Politics in South Asia)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Promoting and Marketing Events: Theory and Practice

Promoting and Marketing Events: Theory and Practice

Event Sponsorship

Consumer Behaviour in Sport and Events: Marketing Action (Sports Marketing)

Events Management: An Introduction

Event Sponsorship

Event Studies: Theory, Research and Policy for Planned Events (Events Management)

Consumer Behaviour in Sport and Events: Marketing Action

Business to Business Marketing Management: A Global Perspective

Events and The Social Sciences

Events Management: An International Approach

Event Management (Critical Perspectives on Business and Management)

Strategic Sports Event Management

Event Studies: Theory and Management for Planned Events (Events Management)

Managing International Events

Events Project Management

Business to Business Marketing Management: A Global Perspective

Understanding Sport Management: International perspectives

Innovative Marketing Communications: Strategies for the Events Industry (Events Management)

Events Management: An Introduction

Marketing Destinations and Venues for Conferences, Conventions and Business Events (Events Management)

International Event Management: Bridging the Gap Between Theory and Practice (Maketing and Operations Management Research)

Event Policy: From Theory to Strategy

Consumer Behaviour and the Arts: A Marketing Perspective (Discovering the Creative Industries)