Event Sponsorship and Fundraising: An Advanced Guide - Image 1

£41.11

Kogan Page Event Sponsorship and Fundraising: An Advanced Guide

Name: Event Sponsorship and Fundraising: An Advanced Guide
Brand: Kogan Page
Price: 41.11 GBP
Availability: InStock

Brands & Corporate Identity

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Description

Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors. Event Sponsorship and Fundraising places each of these concepts at the heart of the Integrated Marketing Communications Mix, alongside cutting edge literature on the topic. Written by two highly experienced industry practitioners, both of which now teach on two of the UK's leading event management degree courses, and supported by a comprehensive set of online resources, this book is an invaluable go-to resource for event management students, tutors and professionals alike.

Product Specifications

Brand: Kogan Page
Format: paperback
ASIN: 0749480920
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 03 November 2018
Listed Since: 28 September 2017

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Kogan Page Event Sponsorship and Fundraising: An Advanced Guide

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