MACMILLAN Fundraising at Public Regional Universities: Under the Radar, Below the Fold

This book examines fundraising engagement and the university advancement and development professionals who make it happen at public regional universities in the United States. These institutions are disproportionately under-resourced by state and federal subsidies, and private fundraising has become increasingly relied upon by students attending these institutions while the actual fundraising departments remain understaffed, overworked, and struggling to capture the imaginations of private donors and corporate and family foundations. The book focuses on how advancement professionals at these institutions across the nation have overcome the aforementioned challenges to attain support for their universities unchanging missions in these ever-changing times―to educate a critical mass of United States’ future citizens, workforce, and leaders while providing a socioeconomic ladder to its most vulnerable students.