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Routledge Fundraising Management - Analysis and Planning Guide

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Description

Master the essential principles of nonprofit marketing with Fundraising Management: Analysis, Planning and Practice by Routledge. This comprehensive how-to guide helps modern fundraisers increase profitability and diversify efforts within a challenging industry. By applying professional marketing principles to the nonprofit sector, you can better navigate the complexities of modern fundraising. This new edition builds on successful previous versions by providing a thorough grounding in professional practices. It examines key issues in fundraising policy, planning, and implementation while offering modern perspectives on organizational behavior. Whether you are looking to improve your strategic approach or understand the underlying principles of the sector, this book provides the practical tools needed for effective management.

Key Features

This Routledge publication provides a thorough grounding in the professional principles underpinning fundraising practices.

The guide examines key issues in fundraising policy, planning, and implementation for nonprofit organizations.

Learn to apply marketing principles to the fundraising sector to increase profitability and diversify efforts.

This new edition includes modern perspectives on organizational behavior to help manage contemporary challenges.

The text serves as a comprehensive how-to guide for professionals working in the nonprofit industry.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
18 July 2014
Listed Since
09 May 2013

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