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Routledge Fund Raising and Public Relations: A Critical Analysis (Routledge Communication Series)

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£112.60 £19.05 £39.46 £59.87 £80.28 £100.69 £121.11 26 July 2026 08 August 2026 22 August 2026 05 September 2026 19 September 2026
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10 days 5 days 10 days 16 days 15 days 0 4 8 12 16 £28 £29 £32 £35 £113 Days at Price

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Price range: £28 - £113

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Description

This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication with her experience as a fund raiser, the author has produced one of the few critical studies on fund raising, challenging current perspectives and employing systems theory and the concept of organizational autonomy to lead to a new and different approach. Until now, fund raising has been an anomaly, without an academic home and with few general theories to guide practitioner behavior. This book theoretically grounds fund raising and develops a theory that provides a fuller understanding of one of the fastest growing occupations in the nonprofit sector.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 April 1991
Listed Since
16 February 2007

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