Public Relations in the Nonprofit Sector: Theory and Practice (Routledge Research in Public Relations) - Image 1

£46.99

Routledge Public Relations in the Nonprofit Sector: Theory and Practice (Routledge Research in Public Relations)

Name: Public Relations in the Nonprofit Sector: Theory and Practice (Routledge Research in Public Relations)
Brand: Routledge
Price: 46.99 GBP
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Public Relations

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Description

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138306053
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 16 June 2017
Listed Since: 10 May 2017

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Routledge Public Relations in the Nonprofit Sector: Theory and Practice (Routledge Research in Public Relations)

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