Promoting Nonprofit Organizations: A Reputation Management Approach - Image 1

£82.80

Routledge Promoting Nonprofit Organizations: A Reputation Management Approach

Name: Promoting Nonprofit Organizations: A Reputation Management Approach
Brand: Routledge
Price: 117.36 GBP
Availability: InStock

Public Relations

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Description

Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them. This book: Discusses why public relations and reputation management go hand-in-hand with marketing efforts Offers a step-by-step guide to develop a public relations strategy Considers the importance of nonprofit sustainable citizenship Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship Guides the reader in developing a reputation approach to crisis communication management Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415899265
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 21 May 2013
Listed Since: 24 May 2011

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Routledge Promoting Nonprofit Organizations: A Reputation Management Approach

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