£136.11

Routledge : Nonprofit and Business Sector Collaboration Book

Name: Routledge: Nonprofit and Business Sector Collaboration Book
Brand: Routledge
Price: 105.47 GBP
Availability: InStock

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Description

In the last decade, cooperation between businesses and nonprofit organizations has increased dramatically. This book provides essential insights for both sides of the partnership. Business managers looking to support worthy causes and nonprofit administrators seeking corporate partners will find valuable guidance here. Modern businesses are moving beyond simple contributions. They are now working with nonprofits to increase visibility and reach new consumer groups. This text examines how these partnerships function, why they are growing, and when they are most effective. Top researchers explore various models including social enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings. By reading this work, you can learn to reap the benefits of these modern alliances while avoiding the hidden pitfalls that can arise. Whether you are managing a corporation or leading a nonprofit, this book offers a deep look into the evolving landscape of sector collaboration.

Key Features

Examine different partnership models such as social enterprises, cause-related marketing, and sponsorships.

Learn to increase business visibility and reach new consumer groups through nonprofit cooperation.

Identify how to reap the benefits of corporate-nonprofit dealings while avoiding hidden pitfalls.

Gain insights from top researchers on the how, why, and when of sector collaboration.

Provide practical knowledge for both business managers and nonprofit administrators.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0789019922
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 26 March 2003
Listed Since: 30 December 2006

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Routledge : Nonprofit and Business Sector Collaboration Book

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