£56.99

Wiley Strategic Communications for Nonprofit Organizations

Name: Wiley Strategic Communications for Nonprofit Organizations
Brand: Wiley
Price: 56.99 GBP
Availability: InStock

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Description

How a nonprofit defines its issues and policies determines how the public views its effectiveness. Strategic Communications for Nonprofit Organizations, Second Edition, helps your organization use its resources most effectively through proven methods. This guide provides step-by-step instructions to implement communication strategies that work for the nonprofit sector. This second edition includes access to a dedicated website designed to equip professionals with the practical tools needed to build a total communications plan. Use the included worksheets, forms, surveys, and self-assessment tools to move from theory to action. This book offers a clear and practical approach to managing your organization's public image and communication goals.

Key Features

The Second Edition includes a dedicated website to help professionals build a total communications plan.

Access practical worksheets, forms, and surveys to support your strategic planning process.

Use included self-assessment tools to evaluate your organization's current communication effectiveness.

Follow step-by-step instructions that demonstrate nonprofit communication strategies that work.

Learn how to define issues and policies to improve how the public views your organization.

Product Specifications

Brand: Wiley
Format: hardcover
ASIN: 0470401222
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 08 January 2009
Listed Since: 01 May 2008

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Wiley Strategic Communications for Nonprofit Organizations

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