Routledge Handbook of Nonprofit Communication - Routledge

The Routledge Handbook of Nonprofit Communication provides a comprehensive overview of theory, research, and practice within the nonprofit and nongovernmental organization (NGO) communication field. This academic resource brings together multidisciplinary and internationally diverse contributors to explore the complexities of the sector. The book is organized into four distinct parts to guide readers through different levels of study. It begins with metatheoretical and multidisciplinary approaches to the nonprofit sector. It then moves into structural approaches to communication, covering models of reputation, marketing, and communication management. Finally, the text addresses strategic communications, specific strategies, and discourses used by nonprofit organizations. This handbook serves as a vital resource for students, researchers, and professionals seeking a deep understanding of how NGOs navigate communication challenges. By combining diverse perspectives, it offers a well-rounded look at the current state of nonprofit communication studies.