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Routledge Handbook of Nonprofit Communication - Research Guide

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Description

This comprehensive handbook assembles multidisciplinary and internationally diverse contributors to examine theory, research, and practice in nonprofit and nongovernmental organization (NGO) communication. Structured across four main sections, it begins with metatheoretical and multidisciplinary approaches to the nonprofit sector, then progresses through distinctive structural approaches to communication alongside models of reputation, marketing, and communication management. The third section concentrates on nonprofit organizations' strategic communications, strategies, and discourses, providing practitioners and scholars with evidence-based frameworks for understanding how nonprofits and NGOs communicate effectively with stakeholders. Published by Routledge within their Handbooks in Communication Studies series, this resource bridges academic research and practical application for professionals developing communication strategies in the nonprofit sector.

Key Features

The Routledge Handbook covers metatheoretical and multidisciplinary approaches tailored specifically to nonprofit sector communication challenges.

This handbook examines structural communication approaches and reputation, marketing, and communication management models for nonprofit organizations.

Contributors offer internationally diverse perspectives on nonprofit and NGO communication practices across multiple regions and cultural contexts.

The handbook focuses on strategic communications, strategies, and discourses used by nonprofit organizations to advance their missions.

Published as part of the Routledge Handbooks in Communication Studies series, providing authoritative reference material for researchers and professionals.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
12 October 2022
Listed Since
01 April 2022

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