£101.03

Routledge Handbook of Nonprofit Communication - Routledge

Name: Routledge Handbook of Nonprofit Communication - Routledge
Brand: Routledge
Price: 101.03 GBP
Availability: InStock

Medical, Legal & Social Sciences

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Description

The Routledge Handbook of Nonprofit Communication provides a comprehensive overview of theory, research, and practice within the nonprofit and nongovernmental organization (NGO) communication field. This academic resource brings together multidisciplinary and internationally diverse contributors to explore the complexities of the sector. The book is organized into four distinct parts to guide readers through different levels of study. It begins with metatheoretical and multidisciplinary approaches to the nonprofit sector. It then moves into structural approaches to communication, covering models of reputation, marketing, and communication management. Finally, the text addresses strategic communications, specific strategies, and discourses used by nonprofit organizations. This handbook serves as a vital resource for students, researchers, and professionals seeking a deep understanding of how NGOs navigate communication challenges. By combining diverse perspectives, it offers a well-rounded look at the current state of nonprofit communication studies.

Key Features

Multidisciplinary perspectives from a diverse group of international contributors to cover various aspects of the nonprofit sector.

Comprehensive overview of theory, research, and practice specifically for nonprofit and NGO communication professionals.

Structured four-part framework that moves from metatheoretical approaches to practical strategic communications.

Detailed analysis of communication management models, including reputation and marketing approaches.

In-depth examination of strategic communications, organizational strategies, and various discourses used by NGOs.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367771772
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences
Domain: Amazon UK
Release Date: 12 October 2022
Listed Since: 01 April 2022

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Routledge Handbook of Nonprofit Communication - Routledge

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