Public Relations in the Nonprofit Sector: Theory and Practice (Routledge Research in Public Relations) - Image 1

£139.92

Routledge Public Relations in the Nonprofit Sector: Theory and Practice (Routledge Research in Public Relations)

Name: Public Relations in the Nonprofit Sector: Theory and Practice (Routledge Research in Public Relations)
Brand: Routledge
Price: 139.92 GBP
Availability: InStock

Leadership

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Description

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138795089
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Leadership
Domain: Amazon UK
Release Date: 23 December 2014
Listed Since: 09 May 2014

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Routledge Public Relations in the Nonprofit Sector: Theory and Practice (Routledge Research in Public Relations)

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