£127.62

Routledge - Using Public Relations Strategies for Nonprofits

Name: Routledge - Using Public Relations Strategies for Nonprofits
Brand: Routledge
Price: 127.67 GBP
Availability: InStock

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Description

Master the art of strategic communication with Using Public Relations Strategies to Promote Your Nonprofit Organization from the Haworth Marketing Resources series. This book provides a clear explanation of why nonprofit groups need to adopt a business-like approach to their communication efforts to achieve better results. Designed for marketing, public relations, and development professionals, this guide offers practical instructions on creating essential materials. You will learn how to develop effective newsletters, annual reports, and speaker's bureaus. The content also covers how to manage board selection processes with ease. Whether you are working with a small team or a large organization, these public relations tools are designed to work within your established budget parameters. This resource helps you execute assignments more effectively by applying professional strategies tailored specifically for the nonprofit sector.

Key Features

Learn to apply a business-like approach to nonprofit communications to improve organizational impact.

Get step-by-step instructions for creating professional newsletters and annual reports.

Discover how to build and manage effective speaker's bureaus for your organization.

Gain practical guidance on making the board selection process easy and effective.

Access public relations tools designed to work within your specific budget parameters.

Develop skills for marketing, public relations, and development professionals in the nonprofit sector.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0789002574
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 28 July 1999
Listed Since: 15 February 2007

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Routledge - Using Public Relations Strategies for Nonprofits

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