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Wiley Successful Marketing Strategies For Nonprofit Organizations (Wiley Nonprofit Law, Finance and Management Series)

Amazon

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£65.95 £62.65 £63.97 £65.29 £66.61 £67.93 £69.25 23 October 2024 14 April 2025 05 October 2025 28 March 2026 18 September 2026
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Description

What does marketing mean to nonprofit managers and how does it fit into their organizational structures? This handbook explains how marketing can be used to enhance fund-raising, promote new services offered, and increase the nonprofit's visibility in the community. It provides a background of basic marketing concepts, and then demonstrates how to apply them to situations facing nonprofits of all shapes and sizes - how to develop and implement a cohesive, comprehensive marketing plan.

Product Specifications

Brand
Wiley
Format
hardcover
Domain
Amazon UK
Release Date
30 October 1995
Listed Since
09 February 2007

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