Thoughtful Fundraising: Concepts, Issues and Perspectives - Image 1

£56.75

Routledge Thoughtful Fundraising: Concepts, Issues and Perspectives

Name: Thoughtful Fundraising: Concepts, Issues and Perspectives
Brand: Routledge
Price: 56.75 GBP
Availability: InStock

Sales & Marketing

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Description

Comprehensive and edited by leading names, this book takes a critical and discursive approach to the various forms and contexts of fundraising. Fundraising is a maturing profession, but one that is becoming increasingly controversial. Media reports of poor practice have contributed to concerns about the integrity of fundraisers and the uses which have been made of the resources they raise. As a result, a consensus now exists among senior figures in the industry about the changes that are required. Technique is no longer enough. Many more of the next generation of practitioners must be capable of considered reflection, organizational and inter-organizational strategic thinking and value-based leadership. Exploring new developments taking place in the area of fundraising, the specially commissioned articles, by experts in the field move the thinking in the profession beyond its familiar formulae and assumptions, opening up critical debate about the nature, contribution and limitations of fundraising. This volume is essential reading for anyone who aspires to work at senior levels in fundraising or is currently engaged in studying this challenging area.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0415394287
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing
Domain: Amazon UK
Release Date: 07 December 2006
Listed Since: 26 January 2007

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Routledge Thoughtful Fundraising: Concepts, Issues and Perspectives

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