What Sponsors Want: An Inspirational Guide for Event Marketers: 1 (Emerging Issues And Trends In Sport Business) - Image 1

£39.45

World Scientific Publishing Company What Sponsors Want: An Inspirational Guide for Event Marketers: 1 (Emerging Issues And Trends In Sport Business)

Name: What Sponsors Want: An Inspirational Guide for Event Marketers: 1 (Emerging Issues And Trends In Sport Business)
Brand: World Scientific Publishing Company
Price: 40.07 GBP
Availability: InStock

Advertising

Price data last checked 45 day(s) ago - refreshing...

View at Amazon

Price History & Forecast

Last 46 days • 46 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 46 days • 5 price levels

Days at Price

Current Price

Price Analysis

Most common price: £39 (27 days, 58.7%)

Price range: £35 - £40

Price levels: 5 different prices over 46 days

Description

This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' — experiences which are miraculously secured with money. The author asks questions such as: ""Do any corporate sponsors really believe that more logos are what their consumers want?"" and, ""do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?"" In a culmination of real-life experiences, industry learnings and third-party professional research, the book provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, the book provides five key principles of what sponsors want for you to take on your next sponsorship challenge.

Product Specifications

Brand: World Scientific Publishing Company
Format: Hardcover
ASIN: 981121901X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 28 September 2020
Listed Since: 07 March 2020

Barcode

No barcode data available

World Scientific Publishing Company What Sponsors Want: An Inspirational Guide for Event Marketers: 1 (Emerging Issues And Trends In Sport Business)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Sport Sponsorship Insights (Sport Business Insights)

Event Sponsorship

Event Sponsorship

Global Sport Marketing: Sponsorship, Ambush Marketing & the Olympic Games

Digital Marketing in Sports: Global Perspectives (World Association for Sport Management Series)

Global Sport Sponsorship: v. 3 (Sport Commerce and Culture)

Sports Management and Sports Humanities

Sports Management and Sports Humanities

The Sponsorship Seeker's Toolkit, Fourth Edition (BUSINESS BOOKS)

The Sports Event Management and Marketing Playbook (The Wiley Event Management Series)

Understanding Sport Management: International perspectives

Sponsorship: For a Return on Investment: For a Return on Investment

International Sport Marketing: Issues and Practice (Routledge Research in Sport Business and Management)

Mastering Strategic Marketing For Specialty Pharmaceuticals: A Hands-on Guide

Sports Marketing: A Strategic Perspective

Social Media in Sport Marketing

Routledge Contemporary Sport Marketing: Global Perspectives

Einstellungs- und Verhaltenswirkungen im Event-Sponsoring: Wirkungsmodell, Befunde und Implikationen (Interaktives Marketing)

Sports Marketing: A Global Approach to Theory and Practice

Sport Marketing

Routledge Consumer Behavior for Sports and Event Marketing

Routledge Handbook of Sports Marketing (Routledge International Handbooks)

Sports Marketing: Creating Long Term Value

The Commercialisation of Sport (Sport in the Global Society)