What Sponsors Want: An Inspirational Guide for Event Marketers: 1 (Emerging Issues And Trends In Sport Business) - Image 1

£39.45

World Scientific Publishing Company What Sponsors Want: An Inspirational Guide for Event Marketers: 1 (Emerging Issues And Trends In Sport Business)

Name: What Sponsors Want: An Inspirational Guide for Event Marketers: 1 (Emerging Issues And Trends In Sport Business)
Brand: World Scientific Publishing Company
Price: 39.45 GBP
Availability: InStock

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Description

This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' — experiences which are miraculously secured with money. The author asks questions such as: ""Do any corporate sponsors really believe that more logos are what their consumers want?"" and, ""do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?"" In a culmination of real-life experiences, industry learnings and third-party professional research, the book provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, the book provides five key principles of what sponsors want for you to take on your next sponsorship challenge.

Product Specifications

Brand: World Scientific Publishing Company
Format: Hardcover
ASIN: 981121901X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 28 September 2020
Listed Since: 07 March 2020

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World Scientific Publishing Company What Sponsors Want: An Inspirational Guide for Event Marketers: 1 (Emerging Issues And Trends In Sport Business)

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