£149.18

Routledge Contemporary Sport Marketing: Global Perspectives

Name: Routledge Contemporary Sport Marketing: Global Perspectives
Brand: Routledge
Price: 140.4 GBP
Availability: InStock

Anthropology & Sociology

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Description

Navigate the complex landscape of the international sport industry with this comprehensive guide. As sport organizations expand across borders, understanding the specific laws, regulations, values, and norms of different cultures becomes a necessity for success. This book provides the global perspective required to manage marketing practices in a diverse world. Written by world-leading sport marketing scholars from 11 different countries, this text addresses essential marketing issues at the global, regional, national, and community levels. Readers gain access to the latest research and practical insights from major markets including India, China, the UK, and the USA. By examining real-world case studies on successful marketing strategies, this resource helps professionals and students understand how to apply effective tactics across various cultural contexts. Whether you are studying sport management or working within a global organization, this book offers the knowledge needed to operate effectively in the modern sport economy.

Key Features

Global perspectives from 11 different countries to help you understand diverse international sport markets and cultural norms.

Latest research from major global economies including the USA, China, India, and the UK to keep your knowledge current.

Comprehensive coverage of marketing issues ranging from large-scale global trends to local community-level strategies.

Real-world case studies that demonstrate successful marketing strategies used in the modern sport industry.

Expert insights from world-leading scholars to provide a deep understanding of international laws and regulations.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138291323
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 09 February 2017
Listed Since: 24 August 2016

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Routledge Contemporary Sport Marketing: Global Perspectives

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