£52.99

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Routledge Sport and Social Media in Business and Society (Routledge Focus on Sport, Culture and Society)

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£55.07 £52.78 £53.28 £53.78 £54.28 £54.78 £55.28 25 July 2026 06 August 2026 18 August 2026 30 August 2026 11 September 2026
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Price range: £53 - £55

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Description

This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication. Accessibly written and avoiding jargon, the book considers the history, development, commercial impact, social effects, and the legal and ethical concerns of social media in the context of sport. Covering all levels of sport, from professional to grassroots, the book includes international cases and examples throughout, presenting key findings from current research. It also explains the role of social media agencies and the fundamentals of managing a sport organization’s social media platforms and outputs. This book is essential reading for all sport business professionals and for any sport business, management, or marketing student looking for a primer on this important and growing subject.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
06 December 2023
Listed Since
31 August 2023

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