£52.99

Routledge Sport and Social Media in Business and Society (Routledge Focus on Sport, Culture and Society)

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£52.99 £47.33 £48.56 £49.80 £51.03 £52.27 £53.51 25 January 2026 31 January 2026 07 February 2026 14 February 2026 21 February 2026

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Price distribution over 28 days • 4 price levels

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16 days 3 days 8 days 1 day · current 0 4 8 12 16 £48 £49 £50 £53 Days at Price

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Most common price: £48 (16 days, 57.1%)

Price range: £48 - £53

Price levels: 4 different prices over 28 days

Description

This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication. Accessibly written and avoiding jargon, the book considers the history, development, commercial impact, social effects, and the legal and ethical concerns of social media in the context of sport. Covering all levels of sport, from professional to grassroots, the book includes international cases and examples throughout, presenting key findings from current research. It also explains the role of social media agencies and the fundamentals of managing a sport organization’s social media platforms and outputs. This book is essential reading for all sport business professionals and for any sport business, management, or marketing student looking for a primer on this important and growing subject.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
06 December 2023
Listed Since
31 August 2023

Barcode

No barcode data available

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