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£85.00

Routledge Leveraging Brands in Sport Business

Name: Leveraging Brands in Sport Business
Brand: Routledge
Price: 85.0 GBP
Availability: InStock

Management Science

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Description

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0415534844
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 09 August 2013
Listed Since: 09 February 2012

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Routledge Leveraging Brands in Sport Business

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