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Routledge Leveraging Brands in Sport Business

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£85.00 £80.75 £82.45 £84.15 £85.85 £87.55 £89.25 25 July 2026 09 August 2026 24 August 2026 08 September 2026 24 September 2026
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Description

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 September 2013
Listed Since
09 February 2012

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