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IGI Global Strategies in Sports Marketing: Technologies and Emerging Trends (Advances in Marketing, Customer Relationship Management, and E-Services)

Name: Strategies in Sports Marketing: Technologies and Emerging Trends (Advances in Marketing, Customer Relationship Management, and E-Services)
Brand: IGI Global

E-commerce

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Description

The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1466659947
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 30 April 2014
Listed Since: 18 January 2014

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IGI Global Strategies in Sports Marketing: Technologies and Emerging Trends (Advances in Marketing, Customer Relationship Management, and E-Services)

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