£174.96

IGI Global Strategies in Sports Marketing: Technologies and Emerging Trends (Advances in Marketing, Customer Relationship Management, and E-Services)

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Last 582 days • 582 data points (No recent data available)

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£227.79 £153.38 £169.61 £185.85 £202.08 £218.32 £234.56 10 June 2024 02 November 2024 27 March 2025 19 August 2025 12 January 2026

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107 days 21 days · current 113 days 265 days 76 days 0 66 133 199 265 £160-174 £174-187 £187-201 £201-214 £214-228 Days at Price

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Price range: £160 - £228

Price levels: 5 price ranges over 582 days

Description

The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 April 2014
Listed Since
18 January 2014

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