£180.21

Ingramcontent Emerging Trends and Innovation in Sports Marketing and Management in Asia (Advances in Marketing, Customer Relationship Management, and E-Services)

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£213.46 £116.89 £137.96 £159.03 £180.10 £201.17 £222.24 09 June 2024 04 November 2024 02 April 2025 28 August 2025 24 January 2026

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108 days 90 days 123 days 226 days · current 48 days 0 57 113 170 226 £126-143 £143-161 £161-178 £178-196 £196-213 Days at Price

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Most common range: £178-196 (226 days, 38.0%)

Price range: £126 - £213

Price levels: 5 price ranges over 595 days

Description

Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 January 2015
Listed Since
18 December 2014

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