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Ingramcontent Emerging Trends and Innovation in Sports Marketing and Management in Asia (Advances in Marketing, Customer Relationship Management, and E-Services)

Name: Emerging Trends and Innovation in Sports Marketing and Management in Asia (Advances in Marketing, Customer Relationship Management, and E-Services)
Brand: Ingramcontent

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Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.

Product Specifications

Brand: Ingramcontent
Format: hardcover
ASIN: 1466675276
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 31 January 2015
Listed Since: 18 December 2014

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Ingramcontent Emerging Trends and Innovation in Sports Marketing and Management in Asia (Advances in Marketing, Customer Relationship Management, and E-Services)

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