£58.99

PEARSON EDUCATION Sports Marketing

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Description

Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 January 2024
Listed Since
02 March 2011

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