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Human Kinetics Case Studies in Sport Business Marketing

Name: Case Studies in Sport Business Marketing
Brand: Human Kinetics
Price: 46.0 GBP
Availability: InStock

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Description

The third edition of Case Studies in Sport Business Marketing brings together a diverse and global collection of 35 scholars to analyze contemporary case studies that demonstrate applications of marketing techniques in the sport industry and analyzes timely sport marketing topics, including the effect of COVID-19 on various sports, the integration of eSport into traditional sport, and inclusive culture in sport. This new edition provides realistic case studies on challenging situations in sport business settings, as well as a practical step-by-step process to manage these, find successful resolutions, and predict future conceptual implications for the sport business -- making it a valuable asset to graduate and undergraduate level sport marketing courses.

Product Specifications

Brand: Human Kinetics
Format: paperback
ASIN: 1940067715
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 01 June 2022
Listed Since: 17 May 2023

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Human Kinetics Case Studies in Sport Business Marketing

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