Sports Marketing: Creating Long Term Value - Image 1

£83.75

Edward Elgar Publishing Sports Marketing: Creating Long Term Value

Name: Sports Marketing: Creating Long Term Value
Brand: Edward Elgar Publishing
Price: 83.75 GBP
Availability: InStock

Call Centre Management

About as cheap as it gets. The only time it was cheaper was 11 months ago.

£84 today · all-time low £82 (Jun 2025) · usually the usual

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Description

Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices. Sports Marketing explores the latest sports marketing business practices, helping marketers make effective management and marketing investment decisions. This comprehensive textbook discusses relevant marketing theory and related practices within sports marketing. Each theme will: Define key sports marketing ingredients Provide mini-case examples of various sports around the world Offer end-of-chapter questions and exercises designed to affirm key topics and stimulate the reader's thinking, and Describe measures of the various sports marketing activities. This textbook will prove an essential companion to students on marketing, business and various sport courses at an undergraduate and postgraduate level. Contents: Introduction 1. Sports Marketing Value Chain: Roles and Interdependencies 2. The Sports Marketing Context 3. Sports Histories and Sports Fans 4. Fans - Delivering Value through Deep Relationships 5. Association Benefits of Sports Marketing 6. Sports Marketing Measures 7. Sports Marketing Strategy and Activation Planning 8. The Sports Marketing Fusion 9. Sports Marketing Touchpoints and Customer Journeys 10. Sports Marketing - Leadership and Organizations 11. Traditional Advertising 12. Social and Digital Advertising 13. Sports Marketing Revenues 14. Sponsorship and Event Management 15. Licensing and Merchandising Index

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1848448414
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 30 September 2013
Listed Since: 17 July 2013

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Edward Elgar Publishing Sports Marketing: Creating Long Term Value

About as cheap as it gets. The only time it was cheaper was 11 months ago.

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