£133.30

Routledge Sport Consumer Behaviour: Marketing Strategies Book

Name: Routledge Sport Consumer Behaviour: Marketing Strategies Book
Brand: Routledge
Price: 128.97 GBP
Availability: InStock

Brands & Corporate Identity

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Description

Master the fundamentals of sports and recreation marketing with this fully revised and updated second edition textbook. Written by three leading academics, this book bridges the gap between academic theory and real-world application. It provides students and industry professionals with the tools needed to understand how consumers interact with the sports industry. By combining cutting-edge research with practical guidance, this resource helps you become a more effective practitioner. You will explore essential topics such as user experience, service design, and the psychological consequences of consumer decision-making. Whether you are studying market segmentation or building brand profiles, this text offers the insights necessary to navigate the modern sports landscape.

Key Features

Comprehensive coverage of user experience and service design to help improve consumer engagement in sport and recreation.

Expert guidance on segmenting consumer markets and building detailed profiles to target the right audiences effectively.

In-depth analysis of branding strategies and the psychological consequences of consumer decision-making processes.

Practical advice from three leading sports marketing academics designed for both students and industry professionals.

Updated research and theoretical frameworks specifically tailored for the evolving sports and recreation sectors.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367552418
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 02 August 2022
Listed Since: 28 January 2022

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Routledge Sport Consumer Behaviour: Marketing Strategies Book

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