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Routledge Introduction to Sport Marketing - Second Edition
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Description
Key Features
This Routledge publication serves as an accessible introduction to key concepts and best practices in the field of sport marketing.
The second edition provides a step-by-step framework that covers market analysis, strategy development, planning, and implementation.
Designed for students with little or no prior knowledge, this book makes complex marketing principles easy to understand.
The content covers a wide scope including professional sport, community sport, and the not-for-profit sector.
As part of the Sport Management Series, this text is built to support academic and professional development in sports management.
Product Specifications
- Brand
- Routledge
- Format
- paperback
- ASIN
- 1138022969
- Domain
- Amazon UK
- Release Date
- 06 January 2015
- Listed Since
- 07 July 2014
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