£38.99

Routledge Sports Marketing - 3rd Edition Textbook

Name: Routledge Sports Marketing - 3rd Edition Textbook
Brand: Routledge
Price: 40.99 GBP
Availability: InStock

Sporting Events

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Description

Prepare for a career in the sports industry with the updated 3rd edition of Sports Marketing by Routledge. This highly practical textbook provides students with the specific skills, techniques, and tools required to succeed as marketers in any sporting environment. By blending essential marketing theory with industry-specific terminology, this book ensures readers understand the unique practices of the field. This edition goes beyond basic concepts by integrating practitioner insights into current industry issues and future directions. You will gain a better understanding of the global landscape through a broad range of diverse perspectives and international case studies. Whether you are studying business management or looking to enter the sports sector, this resource offers the contemporary knowledge needed to navigate today's complex market. It is an essential tool for anyone looking to master the specialized world of sports marketing.

Key Features

Develop practical skills and techniques needed to succeed as a marketer in any sporting environment.

Learn industry-specific terminology and marketing theories applied directly to the sports sector.

Gain professional insights into current industry issues and future directions through practitioner perspectives.

Explore a wide range of global and diverse perspectives provided by industry experts.

Study real-world applications using international case studies included throughout the text.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1032644850
Category: Books > Subjects > Sports, Hobbies & Games > Other Sports > Sporting Events
Domain: Amazon UK
Release Date: 01 November 2024
Listed Since: 30 August 2023

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Routledge Sports Marketing - 3rd Edition Textbook

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