£85.37

Human Kinetics Sport Marketing, 5th Edition with HKPropel

Name: Human Kinetics Sport Marketing, 5th Edition with HKPropel
Brand: Human Kinetics
Price: 85.37 GBP
Availability: InStock

Sporting Events

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£85 today · usual range £78–£92 · best ever £78

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Price range: £78 - £92

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Description

Master the evolving landscape of the sports industry with Sport Marketing, Fifth Edition. This updated resource provides a modernized approach to how professionals, media, athletes, and fans connect through new digital and physical experiences. Whether you are studying the foundations or looking to improve the fan experience, this text offers a balanced perspective between theoretical concepts and practical application. The full-color presentation brings the vibrant world of sport business to life, making complex industry shifts easier to grasp. By combining foundational knowledge with current-day industry trends, this edition prepares readers to navigate the dynamic connections between teams, coaches, and consumers. It is a comprehensive tool designed for anyone looking to understand how to enhance the sport experience in a modern market.

Key Features

Includes HKPropel Access to provide enhanced digital learning and resources for students and professionals.

Fifth Edition update offers a modernized approach to the current-day sports business industry.

Full-color presentation design makes the content engaging and easier to follow.

Balanced coverage of theoretical foundations and practical applications for real-world use.

Comprehensive insights into how athletes, teams, media, and fans connect in new ways.

Detailed exploration of how to enhance the overall sport experience for all stakeholders.

Product Specifications

Brand: Human Kinetics
Format: paperback
ASIN: 1492594628
Category: Books > Subjects > Sports, Hobbies & Games > Other Sports > Sporting Events
Domain: Amazon UK
Release Date: 19 March 2021
Listed Since: 28 September 2020

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Human Kinetics Sport Marketing, 5th Edition with HKPropel

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