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£246.62
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Routledge Handbook of Sports Marketing - Business Reference
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Description
Key Features
The Routledge Handbook of Sports Marketing features contributions from world-leading scholars and practitioners from across the globe.
This book explores the full range of the sports marketing discipline through six thematic sections.
Content covers essential industry topics including brands, sponsorship, ambush marketing, and fans.
The text examines theories, concepts, issues, and best practice within the sports management and business sector.
This Routledge International Handbook provides the latest research and thinking in sports marketing from around the world.
Product Specifications
- Brand
- Routledge
- Model
- 9781138823518
- Format
- hardcover
- ASIN
- 1138823511
- Domain
- Amazon UK
- Release Date
- 17 December 2015
- Listed Since
- 15 April 2015
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