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Routledge Handbook of Sport Management - Comprehensive Guide

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Description

The Routledge Handbook of Sport Management serves as a comprehensive guide to both theory and practice within the sport management field. This updated resource provides students and scholars with a broad survey of current thinking in contemporary sport management. By exploring best practices in core functional areas, the book helps identify important future directions for new research. Readers can explore a wide range of essential topics including performance management, marketing, and human resource management. The text also covers the economics and finance of sport, strategy, managing change, and the governance of sports organizations. Additionally, it addresses critical elements such as customer relations and branding, making it an essential reference for anyone studying the professional landscape of sports.

Key Features

This Routledge publication provides an up-to-date survey of current thinking in contemporary sport management.

The handbook covers core functional areas including performance management, marketing, and human resource management.

Readers can study the economics and finance of sport alongside strategic management principles.

The text explores the governance of sports organizations and methods for managing change.

Key topics such as customer relations and branding are included to support academic and professional research.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
20 December 2011
Listed Since
14 March 2011

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No barcode data available

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