Price loading...

Introduction to Sport Marketing (Sport Management Series)

Management Science

Price data last checked 103 day(s) ago - refreshing...

View at Amazon

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today’s fast-paced sport industry. It covers sport marketing at all levels, from grassroots and community sport to international mega-events, and across all sectors from professional sport to public and not-for-profit organisations. Leading the reader through the marketing process, from analysis and setting a strategy to planning the marketing mix, implementation, and evaluation, the text introduces the products, services, distribution channels, and stakeholders that generate value, including brands, merchandise and licensed products, players and athletes, leagues and franchises, and events. This new edition includes expanded coverage of cutting-edge topics, including social media, digital sport marketing, esports, the social impact of sport, ‘sportwashing’ and soft power, innovation and fast prototyping, consumer psychology, and diversity and equity. It includes useful features throughout, from review questions to guides to further resources. This is an essential textbook for any sport marketing course taken as a part of a degree programme in sport management, sport marketing, sport business, sport development, or business, management, and marketing.

Product Specifications

Format: paperback
ASIN: 1032488948
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 29 March 2024
Listed Since: 28 September 2023

Barcode

No barcode data available

Introduction to Sport Marketing (Sport Management Series)

Price History & Forecast

No Price Data Available

Price Distribution

Description

Product Specifications

Barcode

Similar Products You Might Like

Introduction to Sport Marketing: Second edition (Sport Management Series)

Sports Marketing: A Strategic Perspective

Marketing the Sports Organisation: Building Networks and Relationships

Sports Marketing: A Global Approach to Theory and Practice

Routledge Sport Consumer Behaviour: Marketing Strategies Book

International Sport Marketing: Issues and Practice (Routledge Research in Sport Business and Management)

Sports Marketing: Creating Long Term Value

Managing Sport Business: An Introduction (Foundations of Sport Management)

Managing Sport Business: An Introduction (Foundations of Sport Management)

Digital Sport Marketing: Concepts, Cases and Conversations

Sport Consumer Behaviour: Marketing Strategies

Understanding Sport Management: International perspectives

Social Media in Sport Marketing

Routledge Handbook of Sports Marketing (Routledge International Handbooks)

Routledge Handbook of Sports Marketing (Routledge International Handbooks)

Digital Marketing in Sports: Global Perspectives (World Association for Sport Management Series)

Sport and the Media: Managing the Nexus (Sport Management Series)

Routledge Qualitative Research in Sport Management - New Edition

Financial Management in the Sport Industry

Sports Marketing: A Strategic Perspective

Digital Sport Marketing: Concepts, Cases and Conversations

Research Methods for Sport Management (Foundations of Sport Management)

Strategic Sports Event Management

An Introduction to Social Media Marketing