Price loading...

Routledge Handbook of Sports Sponsorship: Successful Strategies

Name: Routledge Handbook of Sports Sponsorship: Successful Strategies
Brand: Routledge

Law

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events. The text also provides an accessible review of the legal issues associated with marketing, copyright and contracts in print, television and radio sponsorship, illustrated with a wealth of case studies. Includes: • Sports marketing and sports management theory. • Stage by stage analysis of the sponsorship process •The roles of different key stakeholders in the process • Thorough explanation of copyright and contract law for sports sponsorship • Major international sports sponsorship case-studies examined from concept stage through to post-event analysis. The Routledge Handbook of Sports Sponsorship is essential reading for students and a valuable reference for professionals in sports law, sports management, sports marketing and brand management.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0415401119
Category: Books > Subjects > Business, Finance & Law > Law
Domain: Amazon UK
Release Date: 21 November 2006
Listed Since: 23 December 2006

Barcode

No barcode data available

Routledge Handbook of Sports Sponsorship: Successful Strategies

Price History & Forecast

No Price Data Available

Price Distribution

Description

Product Specifications

Barcode

Similar Products You Might Like

Routledge Handbook of Sports Marketing (Routledge International Handbooks)

Routledge Handbook of Sports Marketing (Routledge International Handbooks)

Sport Sponsorship Insights (Sport Business Insights)

Routledge Handbook of Sport Management (Routledge International Handbooks)

Routledge Handbook of Sport Management (Routledge International Handbooks)

Routledge Handbook of Sport and Corporate Social Responsibility (Foundations of Sport Management)

Event Sponsorship

Sports Management and Administration

Routledge Handbook of Theory in Sport Management (Routledge International Handbooks)

Sponsorship: For a Return on Investment: For a Return on Investment

Event Sponsorship

Routledge Handbook of Sport and Corporate Social Responsibility (Foundations of Sport Management)

Understanding Sport Management: International perspectives

Routledge Handbook of Theory in Sport Management (Routledge International Handbooks)

Managing Sport Business: An Introduction (Foundations of Sport Management)

Managing Sport Business: An Introduction (Foundations of Sport Management)

Leveraging Brands in Sport Business

Leveraging Brands in Sport Business

Routledge Handbook of Football Marketing (Routledge International Handbooks)

Sports Marketing: A Strategic Perspective

Routledge Handbook of Sports Development (Routledge International Handbooks)

Routledge Handbook of Sport and New Media (Routledge International Handbooks)

Routledge Handbook of Sport and New Media (Routledge International Handbooks)

Marketing the Sports Organisation: Building Networks and Relationships