Sports Sponsorship and Branding: Global Perspectives and Emerging Trends (World Association for Sport Management Series) - Image 1

£136.27

Routledge Sports Sponsorship and Branding: Global Perspectives and Emerging Trends (World Association for Sport Management Series)

Name: Sports Sponsorship and Branding: Global Perspectives and Emerging Trends (World Association for Sport Management Series)
Brand: Routledge
Price: 136.11 GBP
Availability: InStock

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Description

This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies. Featuring the work of leading international sport business researchers from four continents and twelve countries, the book explores key contemporary topics including esports, name and image likeness (NIL) rights, viewer experience, machine learning, social media use by athletes, sport migration, and the impact of COVID-19. It presents cutting-edge cases and new data across sports and events, including the Olympics, the NBA, international football, the rafting world championships, and collegiate sports. The book is an essential resource for advanced students, researchers, practitioners, and policymakers working in sport business and management, sport marketing, digital marketing, marketing communications, or brand management.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032603909
Category: Books > Subjects > Sports, Hobbies & Games > Other Sports > Sporting Events
Domain: Amazon UK
Release Date: 22 December 2023
Listed Since: 29 July 2023

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Routledge Sports Sponsorship and Branding: Global Perspectives and Emerging Trends (World Association for Sport Management Series)

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