£147.25

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£147 today · previous high £147 · all-time low £127

Routledge Social Media in Sport: Evidence-Based Perspectives

Amazon

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£147.25 £125.02 £129.87 £134.72 £139.57 £144.42 £149.27 11 August 2026 02 September 2026 25 September 2026 17 October 2026 09 November 2026
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14 days 14 days 40 days 23 days · current 0 10 20 30 40 £127 £130 £137 £147 Days at Price

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Most common price: £137 (40 days, 44.0%)

Price range: £127 - £147

Price levels: 4 different prices over 91 days

Description

Explore the impact of digital platforms on the sports industry with Social Media in Sport: Evidence-Based Perspectives. Published by Routledge as part of the Research in Sport Business and Management series, this book provides a deep look at how social media influences sport business and the relationship between sport and society. Through new research, case studies, and data, the text examines how people use social media and the evolving methods for managing digital platforms. It covers essential theories and concepts for understanding this landscape. Readers gain evidence-based analysis on contemporary topics such as fan engagement, athlete activism, and branding and sponsorship strategies. Featuring contributions from leading global sport researchers, this book is an essential resource for understanding the modern intersection of technology and sports management.

Key Features

This Routledge publication offers evidence-based analysis of contemporary topics including athlete activism and fan engagement.

The book presents new research and data regarding the changing art of managing social media platforms in the sports industry.

Readers can study specific case studies that examine the relationship between sport and society through a digital lens.

The text includes work from leading sport researchers worldwide to provide diverse perspectives on branding and sponsorship strategies.

As part of the Routledge Research in Sport Business and Management series, this book explores the theory and concepts informing modern research.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
05 December 2023
Listed Since
29 June 2023

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