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£152.39
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£152 today · previous high £152 · all-time low £145
Psychology Press Sports Marketing and Psychology of Communication Book
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Price distribution over 73 days • 2 price levels
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Most common price: £152 (37 days, 50.7%)
Price range: £145 - £152
Price levels: 2 different prices over 73 days
Description
Key Features
Sports Marketing and the Psychology of Marketing Communication combines scholarly research with practical marketing applications across multiple disciplines.
Covers major sports marketing topics including sponsorship, ambush marketing, endorsements, and licensing with psychological foundations.
Introduces innovative concepts such as SportNEST and consumption communities alongside updated classic marketing theory.
Published by Psychology Press, this book bridges advertising theory and consumer psychology for comprehensive understanding.
Used book in good condition, making it an accessible resource for students, professionals, and academics studying sports marketing strategy.
Product Specifications
- Brand
- Psychology Press
- Format
- hardcover
- ASIN
- 0805848266
- Domain
- Amazon UK
- Release Date
- 10 February 2004
- Listed Since
- 13 February 2007
Barcode
No barcode data available
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