£137.60

Psychology Press Sports Marketing and Psychology of Communication

Name: Psychology Press Sports Marketing and Psychology of Communication
Brand: Psychology Press
Price: 137.6 GBP
Availability: InStock

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Description

Explore the rapidly growing field of sports marketing with this scholarly resource from Psychology Press. This book provides a comprehensive look at how marketing communication and consumer psychology function within the sports industry. It is designed to advance your understanding of this emerging area through a blend of classic theories and modern developments. Readers will gain insights into both traditional and new concepts. The text covers essential topics like sponsorship, endorsements, licensing, and ambush marketing. It also introduces innovative subjects such as SportNEST and consumption communities. By connecting the psychology of communication with sports, this book offers a deep dive into how fans identify with brands and experience basking in reflected glory. Whether you are studying management or professional marketing, this text provides the academic foundation needed to understand modern sports consumer behavior.

Key Features

Comprehensive scholarly coverage of sports marketing and the psychology of communication for advanced study.

Includes innovative new topics like SportNEST and consumption communities to stay ahead of industry trends.

Updated analysis of classic subjects including sponsorship, endorsements, and licensing.

Explores consumer psychology through topics like identification and basking in reflected glory.

Provides a detailed look at ambush marketing and other modern communication challenges.

Used book in good condition, offering a reliable resource for students and professionals.

Product Specifications

Brand: Psychology Press
Format: hardcover
ASIN: 0805848266
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 10 February 2004
Listed Since: 13 February 2007

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Psychology Press Sports Marketing and Psychology of Communication

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