Introduction to Sport Marketing: Second edition (Sport Management Series) - Image 1

£53.99

Routledge Introduction to Sport Marketing: Second edition (Sport Management Series)

Name: Introduction to Sport Marketing: Second edition (Sport Management Series)
Brand: Routledge
Price: 53.99 GBP
Availability: InStock

Economics

This is the most expensive it has ever been. Walk away.

£54 today · previous high £54 · all-time low £50

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 584 days • 584 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 584 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £54 (580 days, 99.3%)

Price range: £50 - £54

Price levels: 2 different prices over 584 days

Description

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport, and therefore represents the most realistic and useful sport marketing text currently available. Now in a fully revised and updated second edition, the book has expanded coverage of digital and social media, product innovation, services and relationship marketing, and key contemporary issues such as social responsibility and sustainability. It features a much wider range of international cases and examples, covering North America, Europe, and the vibrant and rapidly developing sport markets in Asia-Pacific, the Middle East and Latin America. Every chapter includes a range of useful features to help the reader to engage with fundamental principles and applied practice, such as problem-solving exercises and review questions. Introduction to Sport Marketing is an essential textbook for any degree-level sport marketing course.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138022969
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 06 January 2015
Listed Since: 07 July 2014

Barcode

No barcode data available

Routledge Introduction to Sport Marketing: Second edition (Sport Management Series)

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Introduction to Sport Marketing (Sport Management Series)

Sports Marketing: A Strategic Perspective

Routledge Contemporary Sport Marketing: Global Perspectives

Managing Sport Business: An Introduction (Foundations of Sport Management)

Sport Management: Principles and Applications (Sport Management Series)

Marketing the Sports Organisation: Building Networks and Relationships

Research Methods for Sport Management (Foundations of Sport Management)

Understanding Sport Management: International perspectives

Sport Marketing

Global Sport Management: Contemporary issues and inquiries (World Association for Sport Management Series)

Sport Marketing

Strategies in Sports Marketing: Technologies and Emerging Trends (Advances in Marketing, Customer Relationship Management, and E-Services)

Global Sport Management: Contemporary issues and inquiries (World Association for Sport Management Series)

Sports Marketing: Creating Long Term Value

Torkildsen's Sport and Leisure Management

Digital Sport Marketing: Concepts, Cases and Conversations

Emerging Trends and Innovation in Sports Marketing and Management in Asia (Advances in Marketing, Customer Relationship Management, and E-Services)

Sport Management in Europe: Perspectives and Implications for Practice

Ökonomische Prozesse im Sport. Untersucht am Marketing in Sportvereinen

International Sport Management

Sport Policy and Development: An Introduction

Relationship Marketing in Sports (Routledge Sports Marketing Series)

Sports Management and Sports Humanities

Routledge Handbook of Sports Marketing (Routledge International Handbooks)