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IGI Global Sports Industry Post-COVID-19 Business Strategy Book

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Description

The sports industry experienced massive global growth through e-sports, digital media, and new streaming methods. However, the COVID-19 pandemic caused sudden disruptions, including ended seasons, changed spending habits, and the suspension of live games and commercial travel. This book from IGI Global examines the impacts and implications for the sports industry in this new era. It addresses the shift in consumer behavior and the challenges faced when live matches and hospitality services were halted. This text provides a deep look at how business strategy and competitive advantage must adapt to a landscape where fans transitioned from live venues to staying at home.

Key Features

This IGI Global publication examines the shifts in the sports industry following the COVID-19 pandemic.

Explore how e-sports, streaming, and digital media contributed to previous industry growth.

Analyze the sudden changes in consumer spending and viewing habits caused by global lockdowns.

Study the disruption of live sports matches, commercial flights, and hotel bookings within the sector.

Learn about business strategy and competitive advantage in a post-pandemic landscape.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
25 June 2021
Listed Since
14 May 2021

Barcode

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