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MACMILLAN Sport Business in the Global Marketplace (Finance and Capital Markets)

Name: https://www.amazon.co.uk/dp/B0CC8TQFM9?tag=tosheroon-21
Brand: MACMILLAN

International

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Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 140390300X
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 04 October 2002
Listed Since: 04 January 2007

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MACMILLAN Sport Business in the Global Marketplace (Finance and Capital Markets)

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