Sport Business in the Global Marketplace (Finance and Capital Markets) - Image 1

£41.62

MACMILLAN Sport Business in the Global Marketplace (Finance and Capital Markets)

Name: Sport Business in the Global Marketplace (Finance and Capital Markets)
Brand: MACMILLAN
Price: 41.62 GBP
Availability: InStock

Vocational

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£42 today · previous high £42 · all-time low £40

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Description

Sport has become big business. This book takes a global look at the business of sport, focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 140390300X
Category: Books > Subjects > School Books > Vocational
Domain: Amazon UK
Release Date: 04 October 2002
Listed Since: 04 January 2007

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MACMILLAN Sport Business in the Global Marketplace (Finance and Capital Markets)

This is the most expensive it has ever been. Walk away.

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