£44.70

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£45 today · cheaper than every other day in the last 3 months

MACMILLAN Sport Business in the Global Marketplace (Finance and Capital Markets)

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£44.70 £42.47 £43.36 £44.25 £45.15 £46.04 £46.94 26 July 2026 30 July 2026 04 August 2026 09 August 2026 14 August 2026
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Description

Sport has become big business. This book takes a global look at the business of sport, focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
04 October 2002
Listed Since
04 January 2007

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