£90.00

Routledge Event Design: Social Perspectives and Practices

Name: Routledge Event Design: Social Perspectives and Practices
Brand: Routledge
Price: 90.0 GBP
Availability: InStock

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Description

As events evolve into complex tools for economic growth and community building, understanding the mechanics of successful design becomes vital. This book, part of the Routledge Advances in Event Research Series, explores how events serve as meeting places, creative spaces, and social drivers. It examines the role of events as business forums and network nodes that can help sustain cultural and sporting activities even during difficult economic periods. By focusing on the concept of imagineering, the text introduces a design methodology that combines creative imagination with practical application. This resource brings together a diverse group of international experts from the fields of events, design, and imagineering. Readers will gain a deep understanding of how effective design can produce successful business models and drive social change through well-planned gatherings and experiences.

Key Features

Explores the changing role of events as economic catalysts and social drivers within modern society.

Introduces imagineering as a specific design methodology to help create successful event business models.

Provides insights into using events as community builders, image makers, and network nodes.

Features contributions from a wide range of international experts in event research and design.

Discusses strategies to help sustain cultural and sporting activities during challenging economic times.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415704642
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing
Domain: Amazon UK
Release Date: 09 October 2014
Listed Since: 11 February 2014

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Routledge Event Design: Social Perspectives and Practices

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