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Sage Publishing Sage Events Management: Principles and Practice - 3rd Edition

Amazon

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Description

Prepare for a career in hospitality and events management with this comprehensive third edition textbook from Sage Publishing. This guide provides an introductory overview of the fundamentals required to manage events from initial conception through to final delivery. It balances theoretical knowledge with operational practicalities to ensure students are ready for the industry. This updated edition introduces new chapters covering crowd control, crowd dynamics, and the management of expos, conferences, and conventions. Readers will also explore brand co-creation and social media strategies. The text addresses contemporary trends, such as the environmental and social impacts of large-scale events like the Olympics, supported by international case studies to provide a global perspective on the field.

Key Features

Sage Publishing presents the third edition of this essential guide for students entering the events management and hospitality industries.

New chapters provide specialized knowledge on crowd control, crowd dynamics, and managing expos, conferences, and conventions.

The text covers modern digital trends including brand co-creation and the role of social media in event management.

Students can study the environmental and social impacts of large-scale events, such as the Olympics, through updated content.

International case studies are included to provide a global view of event management principles and practice.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
10 October 2017
Listed Since
26 April 2016

Barcode

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